Category folk magic

Explore the practical magic of everyday people. Folk magic traditions from around the world offer simple, effective techniques passed down through generations. Learn about hoodoo, cunning craft, kitchen witchery, and other folk traditions that emphasize accessible, results-oriented magic using common materials.

/** * WCFB Umami funnel stub — product_impression / product_click * * Env-gated via window.WCFB_UMAMI_CONFIG (set by PHP snippet or inline config). * Does NOT emit fake analytics when disabled or when umami is unavailable. */ (function () { 'use strict'; var cfg = window.WCFB_UMAMI_CONFIG || {}; var enabled = Boolean(cfg.enabled); var websiteId = cfg.websiteId || ''; function umamiReady() { return enabled && websiteId && typeof window.umami === 'function'; } function track(name, props) { if (!umamiReady()) { return; } try { window.umami(name, props || {}); } catch (e) { /* silent — analytics must never break the page */ } } function readAttrs(el) { return { product_id: el.getAttribute('data-product-id') || '', variant: el.getAttribute('data-variant') || 'A', surface: el.getAttribute('data-surface') || 'unknown', }; } function bindImpressions() { document.querySelectorAll('[data-event="product_impression"]').forEach(function (el) { if (el.dataset.umamiImpression) { return; } el.dataset.umamiImpression = '1'; track('product_impression', readAttrs(el)); }); } document.addEventListener('click', function (e) { var target = e.target.closest( '[data-event="product_click"], [data-event="add_to_cart"]' ); if (!target) { return; } track('product_click', readAttrs(target)); }, true); if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', bindImpressions); } else { bindImpressions(); } })(); /** * WCFB Exit Intent Modal — loads exit_intent zone HTML once per session. */ (function () { 'use strict'; var SHOWN_KEY = 'wcfb_exit_intent_shown'; if (sessionStorage.getItem(SHOWN_KEY)) return; var apiBase = window.WCFB_CONVERSION_API || ''; if (!apiBase) return; function showModal(html) { if (!html || html.indexOf('wcfb-zone') === -1) return; sessionStorage.setItem(SHOWN_KEY, '1'); var overlay = document.createElement('div'); overlay.className = 'wcfb-exit-overlay'; overlay.innerHTML = ''; overlay.style.cssText = 'position:fixed;inset:0;background:rgba(0,0,0,.65);z-index:99999;display:flex;align-items:center;justify-content:center;padding:1rem'; var modal = overlay.querySelector('.wcfb-exit-modal'); if (modal) { modal.style.cssText = 'max-width:520px;width:100%;background:#12121a;border-radius:12px;padding:1.5rem;position:relative'; } overlay.addEventListener('click', function (e) { if (e.target === overlay || e.target.classList.contains('wcfb-exit-close')) { overlay.remove(); } }); document.body.appendChild(overlay); } function fetchZone() { var url = apiBase.replace(/\/$/, '') + '/zones/exit_intent'; fetch(url, { credentials: 'omit' }) .then(function (r) { return r.text(); }) .then(showModal) .catch(function () {}); } var triggered = false; document.addEventListener('mouseout', function (e) { if (triggered) return; if (!e.relatedTarget && e.clientY <= 0) { triggered = true; fetchZone(); } }); })();
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